India, South America or the US: SaaS-startup could have gone anywhere, but chose to settle in Denmark
India, South America or the US: SaaS-startup could have gone anywhere, but chose to settle in Denmark
After an increase in Nordic customers, the founders of the platform Optmyzr decided to relocate and set up shop in Denmark. Six years later, they are very happy they did – both professionally and personally.

This article is published in collaboration with Startup Denmark.

When people move, they usually only bring the most basic stuff with them; clothes, furniture, old photos and a few memorabilia. But the Indian couple Geetanjali Tyagi and Manas Garg also brought their growing marketing platform with them when they settled in Denmark in 2016 through the Startup Denmark visa scheme.

Indian couple Geetanjali Tyagi, COO, and Manas Garg, CTO, at Optmyzr

At that time, the company already had offices in the USA, South America and India. Nevertheless, the choice fell on Denmark, close to their growing number of Nordic and European customers. A decision the couple are very happy about.

“Our entire company is digital, so we could in principle live anywhere. But the fact that we still live in Denmark proves that it is a fantastic country. After a while, you realize why it is one of the happiest countries in the world,” Geetanjali Tyagi says. And Manas Garg elaborates:

“People often have a good work/life balance. They start early in the day and organize work so that they have time for both friends and family. At the same time, Danish systems are digitized and easy to use, and on top of that everyone speaks English almost fluently. So, it was not hard to settle in.”

The idea for Optmyzr came after the founders Frederick Vallaeys, Geetanjali Tyagi (both formerly had leading roles with Google AdWords) and Manas Garg (former developer at Microsoft) could not find a tool fit to manage and plan marketing on the different media platforms. They decided to develop it themselves.


56 % 

have participated in an accelerator program or incubator program since moving to Denmark

450. 000 euro
in average funding received

28 %
have registered Intellectual Property Rights (IPR)

Today a large number of medium-sized and large companies in both the Nordics, the USA and Europe use Optmyzr. To that end, Danish culture has played a small part. Because in a growing digital remote culture, the ability to communicate clearly has become even more important.

Holdet bag Optmyzr

“By nature, the Danes are very direct and do not say things in a complicated way. They are skilled at both giving and receiving feedback, which for our company is essential – because we are constantly improving Optmyzr,” explains Manas Garg.

And according to Tobias Panduro, head of Startup Denmark, the scheme is a unique opportunity for talented non-EU entrepreneurs to establish a business in Denmark.

“If you are an ambitious and talented entrepreneur who wants to find the right environment for your innovative business, Denmark is an obvious choice. The visa scheme gives you access to all the Danish funding opportunities, business development programs and a large EU market. It is a unique opportunity to join one of the most vibrant ecosystems in the world,” Panduro says.

About the Visa Scheme STARTUP DENMARK

  • Startup Denmark is a visa scheme for entrepreneurs outside of the European Economic Area, who want to move to Denmark to start or scale an innovative business.
  • Simple application: Go to, answer some questions about yourself and your business, upload your business plan and a video pitch – and that is it!
  • It is important to be able to show that: 1) the product or service you want to sell is innovative, 2) there is an attractive market for the product or service, 3) the business is scalable and 4) you or your team have the skills to build or scale your business

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